UX Research
UX Design
Role
UX Designer
Timeline
2 months
Type of project
Mobile application
Tools used
Figma, Adobe suite, Zeplin
Overview
Spotify is a popular music streaming platform that allows users to discover, listen to, and share music. In order to enhance the user experience and provide a more comprehensive content offering, Spotify decided to introduce video blogs to its platform. This UX case study aims to design an intuitive and engaging interface for Spotify Video Blogs, enabling users to access and enjoy video content seamlessly.
Approach
The success of Spotify Video Blogs is reflected in positive user feedback and increased user engagement with video content on the platform. Continuous monitoring and iterative improvements will be crucial to evolving the video blog feature and ensuring it meets the evolving needs and preferences of Spotify users.
Process
Define User Personas and Use Cases:
a. Created user personas representing different types of community managers and members, such as admins, moderators, and active participants.
b. Identified key use cases and user journeys to ensure the dashboard caters to the needs of various user roles.
Information Architecture and Wireframing:
a. Developed a hierarchical information architecture to organize community-related features and functionalities.
b. Created low-fidelity wireframes to outline the layout and structure of the dashboard, focusing on usability and task flow.
Visual Design:
a. Defined a visual language consistent with Slack's branding while emphasizing usability and accessibility.
b. Utilized a clean and intuitive design approach, employing clear typography, color schemes, and iconography.
c. Conducted iterative design reviews and gathered feedback from stakeholders to refine the visual aspects.
Prototyping and User Testing:
a. Created interactive prototypes to simulate the dashboard experience and conducted usability tests with representative users.
b. Gathered feedback on usability, functionality, and overall user satisfaction to iteratively improve the design.
Development and Implementation:
a. Collaborated closely with developers to ensure the seamless integration of design elements into the existing Slack infrastructure.
b. Followed an agile development process, continuously testing and refining features before deployment.
